Northampton, December 2008
Staysure.co.uk proves that even on the brink of a recession it is still possible for a company to grow, increasing both market share and sales, which is something of an anomaly in the current economic crisis.

As consumers become more careful with their cash there has been a noticeable shift towards discount stores previously eschewed but now reaping the rewards as people are more inclined to shop around to find the best prices for essential purchases that can’t be postponed.

It appears that the only way a company can survive, let alone thrive in this climate is to not only offer real value for money but also to provide quality products for a specific market, such as the burgeoning senior sector, who in general are better placed financially to weather the financial storm with no dependents, almost mortgage free and more disposable income that the previous generation.

Staysure.co.uk fulfils both criteria by providing low cost insurance solutions specifically for the over 50s and are one of the few insurers to offer travel insurance policies covering over 220 pre-existing medical conditions for no extra cost.

Throughout the last year Staysure has reported a steady increase in sales. However since the introduction of a new medical screening process they can now cover previously excluded clients, aged over 80 or who suffer more than one serious medical condition, sales have increased by an unprecedented 264% on this month last year. It’s all about value. If the formula is right everything else will follow.