Valentine’s Day turn-off for over-50s

Valentine’s Day fails to light a spark in the bedroom for the over-50s, according to a new survey by insurance provider Staysure.co.uk.

Less than one per cent of respondents highlighted 14th February as a prime opportunity to get steamy – compared with a quarter who said that holidays were a catalyst for romance.

However, ‘nookie nostalgia’ seems to be the order of the day for most over 50s as two thirds claimed that the chance would be a fine thing. An additional six per cent said that it would take a special occasion like a birthday or wedding anniversary for them to break the habit.

Linda Hodgkinson, call centre director at Staysure.co.uk, commented: “It seems that sun, sea and sand really does help the libido – and it is nice to see that a holiday, or break away from normal routine provides a boost in the passion stakes for our customers.

“More and more people over 50 are taking advantage of their situation to go on long breaks travel round the world on once in a lifetime trips – hopefully that sense of adventure crosses over into the bedroom.”

Staysure.co.uk – which was established six years ago and offers a range of insurance products – has one of the UK’s most comprehensive travel policies that cover many pre-existing medical conditions free of charge. Staysure.co.uk’s easy to complete medical screening programme offers protection for holidaymakers with illnesses including diabetes, heart problems and cancer for an extra premium.

Staysure.co.uk’s policies start from as little as £16 for a couple going on a 7-day single trip within Europe, or £36.05 for worldwide travel including the USA. The cover, provides travel cover for those aged up to 85 on single policies, 80 for annual multi-trip and 76 for long-stay is a lower cost alternative to the current major providers.

Poll results (200 respondents)