Over 50's Bucking the Trend

Rise in demand for annual multi trip policies for older travellers

22th August 2011

An unexpected hike in the number of annual multi trip policies sold by over 50s expert Staysure is further proof of the senior traveller’s ability to withstand the current economic downturn.

Despite the country’s financial situation the proportion of annual travel insurance policies has risen across most age groups according to Staysure, the UK’s fastest growing over 50s insurance and financial services provider. The rise is most notable in the 50-70 age range travelling to Europe, indicating that seniors are travelling shorter distances and taking advantage of cheap holiday deals.

Stewart Rioch, general manager of Staysure’s travel insurance division, said: “The figures demonstrate the senior sector is less affected by the recession and plan to continue to take several holidays a year. Naturally not everyone can avoid the impact of the current climate but many have sufficient disposable income and regard travel as fundamental to their lifestyle. It is a resilient sector and as such we have continued to see strong growth in 2011.”

“We have to attribute some of this success to the fact that Staysure is one of the few brokers providing worldwide annual cover up to age 85. As life expectancy increases so too does the frequency of pre-existing medical conditions. It’s pointless providing cover for all ages unless you can adequately accommodate your client’s medical history. Our wide parameters allow customers to get the cover they need and value for money.” he continued.

The sizeable over-50s insurance market has allowed the company to thrive. Competitor research conducted by Staysure in May 2011 showed their brands to be well-placed and compared favourably for clients with and without medical conditions. Additionally, the company has invested heavily in providing the level of customer service demanded by this audience and uses the latest technology to manage queue times, resulting in 80% of calls being answered within 30 seconds.

Note: Staysure’s European annual multi trip policies begin at just £29.99 for travellers under 66 and include over 220 pre-existing medical conditions free of charge.

Ends

Notes to editors – www.staysure.co.uk

Staysure.co.uk Ltd is officially the UK’s fastest growing insurance and financial services provider offering a range of highly competitive products and services specifically for people aged over 50. Founded in 2004, the company was ranked 8th position in The Sunday Times Fast Track 100, published in December 2010.

The company’s travel insurance division offers a comprehensive range of policies at competitive prices and the company has insured over one million travellers. The quick and easy online buying process provides a quote after just one step and Staysure’s policies automatically include cover for 220 minor medical conditions; however, medical screening is available both online and over the phone to cover more serious conditions including cancer.

Staysure’s extensive range of insurance products includes health, life, home and car Insurance policies from some of the most trusted providers such as AVIVA, PruHealth, AXA BUPA, Legal and General and more. Staysure also offers funeral plans which can be standalone or combined with life insurance products.

In addition, Staysure’s expat service provides car, home, travel, private medical insurance, funeral plans and insurance for holiday homes in the UK and throughout Europe. The specialised range of products are tailored specifically for expats aged over 50, so they too can enjoy the same competitively priced comprehensive products abroad and discuss their requirement face to face in Staysure’s retail shop in San Pedro, Spain.

Staysure.co.uk Limited is authorised and regulated by the Financial Services Authority (FSA). Registered No. 436804