It’s all about helping men keep friendships alive and fundraising together in the fight against prostate cancer, according to the British charity.
Bike rides, Iron Man challenges, poker nights and pub quizzes. Those are just some of the fundraisers that Prostate Cancer UK are urging men to take part in to help beat one of the country’s biggest killers.
Their latest campaign calls for men to see their male friends more often and to celebrate ‘bromance’ by doing something great to beat the condition. The Men United campaign, which was launched a year ago to replace Prostate Cancer Month – has so far seen more than 200,000 people sign up for a multitude of fundraisers.
As part of the campaign the charity turned The Anchor Bankside pub in London into the “Men United Arms” for two weeks and invited rock legend Kenney Jones, actors David Morrissey and Timothy West CBE, and former footballer Ade Akinbiyi to help spread the message about the new campaign.
Kenney Jones, a drummer in the British rock band The Who (pictured above second from the right), said: “Keeping friendships alive – and friends – means something very special to me. I was recently diagnosed with prostate cancer and thankfully, treated for it successfully. But having a close shave like that definitely makes you think.
“Everyone needs to make time for their friends, everyone needs to do stuff with them. All the better if you can do it with a real purpose – like last year when I got The Who guys to come to my house to do a reunion gig to raise money for Prostate Cancer UK. It was magical. That’s the essence of Men United – it doesn’t matter what you do, can be a big thing like my rock concert or something small like a blokes’ poker night, but you do it because you love being with your mates. It’s just better if the reason you’re doing it is to help keep us all alive.”
“I’ve had amazing support from Prostate Cancer UK and I’d tell everyone to sign up to Men United and help them get better tests and treatments for men. I was lucky that my disease was caught early – but with one man dying in the UK every hour from the disease, there’s a long way to go.”
Now Prostate Cancer UK plans to turn more local pubs in to temporary Men United Arms across the country to help raise awareness about prostate cancer.
How can you support this new campaign?
Visit the Men United page of the Prostate Cancer UK website and see if there’s anything that you and your friends can do to help raise funds for the charity.
You could also volunteer, make Prostate Cancer UK your company’s charity, organise an event such as running a marathon or climbing Ben Nevis, or simply donate funds.
In addition, you can watch the charity’s new TV advert here.
And if you get up to anything exciting for the campaign as a result of reading this article, why not let us know on our Facebook page? We’d love to hear from you!
For more information visit Prostate Cancer UK or call them on 0800 074 8383.
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