9 out of 10 Brits suffer from repetitive holiday syndrome

Posted on August 24, 2015 by Guest Writer
St Ives, Cornwall

Despite the rise in exotic holidays and adventures in far-flung destinations, new research* has revealed 91 per cent of Brits are creatures of comfort, preferring to revisit the same holiday destination year-on-year. One in five holidaymakers returns to the same place within 12 months.

The research conducted by over-50s insurance and travel specialist Staysure, revealed the most popular destinations for repeat breaks are close to home – with Cornwall, Paris, Majorca and Blackpool topping the list.

Fantastic weather, delicious food and convenient travel times are the most common reasons for returning to a holiday hotspot – plus the anxiety of going somewhere new and potentially not enjoying it.

Other key findings include:

  • 41 per cent claim they would ‘never get bored’ of visiting the same holiday spot
  • A third think that three visits to the same place is enough – then it’s time to move on
  • Price and positive online reviews are the top reasons for choosing a holiday destination
  • Four in ten (40 per cent) have stayed at the same hotel and one in five in the same villa or apartment. Over half have returned to the same resort and 49 per cent have repeated a city break.

The top 10 most repeated holiday destinations:

  1. Cornwall, UK
  2. Paris, France
  3. Majorca, Spain
  4. Blackpool, UK
  5. Florida, USA
  6. Costa del Sol, Spain
  7. Isle of Wight, UK
  8. Algarve, Portugal
  9. Barcelona, Spain
  10. New York, USA

Sally Clements, from High Wycombe, said: “I’ve been to Playa Blanca in Lanzarote 25 times in the past 18 years – my husband and I absolutely love it. We tend to stay in the same hotel and are even on first name terms with the waiters in our favourite restaurants. It feels like we’re going to a home from home, and we’ve made some brilliant friends as a result.”

Conversely, Janis Donnelly, 62, from Sevenoaks, said: “I try to avoid going back to the same destinations, as the way I see it, I’ve only got a limited number of holidays left in my lifetime – why waste a trip going somewhere I’ve already been?”

Ryan Howsam, Chairman of Staysure, said: “It’s clear that UK holidaymakers have a tendency to stick to what they know – if you’ve been before, nothing beats your own recommendation. We’re encouraging people to broaden their horizons and not to get stuck in a holiday rut.”

“A growing number of our customers are pushing themselves out of their comfort zone, from volunteering in Borneo, to seeing the sights in far-flung destinations such as Cuba and Singapore. The research shows how an average couple will spend £1,700 on a holiday before they even step on the plane – so make it count!”


Havana, Cuba


The top 10 dream destinations as voted by Staysure customers†:

  1. Seychelles
  2. Maldives
  3. USA
  4. Mauritius
  5. Bahamas
  6. Barbados
  7. Cuba
  8. Singapore
  9. Japan
  10. China

Top 20 most revisited destinations (including percentage who have visited more than once)

  1. Cornwall, UK – 31%
  2. Paris, France – 26%
  3. Majorca, Spain – 22%
  4. Blackpool, UK – 22%
  5. Florida, USA – 16%
  6. Costa del Sol, Spain – 16%
  7. Isle of Wight, UK – 15%
  8. Algarve, Portugal – 15%
  9. Barcelona, Spain – 14%
  10. New York, USA – 13%
  11. Cyprus – 12%
  12. Brittany, France – 11%
  13. Turkey – 10%
  14. Rome, Italy – 10%
  15. Costa Blanca, Spain – 10%
  16. Venice, Italy – 10%
  17. Costa Brava – 10%
  18. Gran Canaria – 10%
  19. Normandy, France – 9%
  20. Lanzarote – 9%

Top 10 reasons for returning to the same destination:

  • The weather
  • Still so much to see and do
  • Great value destination
  • Already know the best places to go
  • The beaches
  • Convenient travel time/flight time
  • The food
  • Emotional connection to the place
  • Don’t want to risk going somewhere new and not enjoy it
  • The shopping

*Research conducted by OnePoll in July 2015 from a poll of 2,000 UK adults aged 50+
†Research based on a poll of 1,500 Staysure customers in January 2015